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CTA design

Before implementing a Call to Action (CTA) on your website or application, we recommend reviewing Instacart's button design guidelines.

Button design guidelines​

CTA buttons must be round, with Instacart’s:

  • Color scheme
  • Font usage
  • Padding, and spacing
  • (optional) external link icon

Dark Instagram Call to Action Button

  • Button Height: 46px
  • Button Width: Dynamic based on Text
  • Button Text:
    • “Shop ingredients” (this copy has been A/B tested and performs best)
    • “Shop on Instacart” (this copy has been A/B tested and performs best)
  • Logo Size: 22px
  • Padding Vertical: 16px
  • Padding Horizontal: 18px
  • Background Color: #003D29
  • Foreground Text Color: #FAF1E5
  • Foreground Full Color Logo (#FF7009 & #0AAD0A)
  • Stroke Color: N/A
  • Stroke Weight: N/A
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