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Changelog

The changelog is a chronological record of partner-facing changes to the Instacart Data Hub.

March 3, 2026​

  • Added new pre-built Insights template called Path to Purchase. This template analyzes which advertising campaigns customers interacted with before making a purchase, helping partners understand multi-touch attribution patterns. For more information, see Path to Purchase.

January 8, 2026​

November 18, 2025​

  • Added new pre-built Activation template called Activation Overlap Analysis. This template creates an audience based on the matched overlap (intersection) of an Instacart table and a partner-provided table. For more information, see Activation Overlap Analysis.

August 19, 2025​

  • Removed references to Managed clean room accounts.

July 18, 2025​

  • Added a search bar.

July 4, 2025​

  • Updated the Instacart Data Hub to include the following features:
    • Instructions on installing and managing clean rooms. For more information, see Configure and view clean rooms.
    • Five pre-built query templates that enable partners to run common analytical queries against Instacart's shared datasets: Ads Taxonomy, Lifetime Value (LTV), New to Brand, Overlap Analysis, and Purchase Frequency. For more information, see Templates.
    • Information on issues found when using the Instacart Data Hub. For more information, see Troubleshooting.

August 26, 2024​

  • Published this documentation site.
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