Instacart Data Hub
The Instacart Data Hub is a clean room environment built on Snowflake, enabling data collaboration with partners through Snowflake's secure clean room infrastructure.
The following diagram outlines a basic clean room with access to shared data through SQL query templates:
A clean room can be considered a Venn diagram, where the overlap between the provider data and the partner data is the clean room.
Access to Instacart Data Hub functionalities, capabilities, and datasets are not guaranteed and may be modified or terminated at any time in Instacart's sole discretion.
The Instacart Data Hub enables partners to perform analytics on their combined datasets.
This documentation provides the following information:
- How to run the analytics templates.
- How to interpret and understand the output formats and metrics.
- How to optimize your analysis for actionable insights.
- How to resolve any issues.
After you join the Data Hub clean room environment within Snowflake, you can do the following tasks:
- Install, configure, and view available clean rooms through SQL commands.
- Run pre-built Insights templates for Ads Taxonomy, Overlap Analysis, Lifetime Value (LTV), New to Brand, and Purchase Frequency.
- Execute pre-built Activation templates for Activation Overlap Analysis.
- View provider and consumer datasets available within your clean room through SQL queries.
- Run analytics on combined datasets without merging the data.
Activation templates
View the pre-defined Activation templates available by Instacart.