Skip to main content

Instacart+ memberships

Instacart+ memberships provide customers with benefits, such as free delivery, reduced service fees, and shared family benefits, when they shop through Instacart Marketplace. You can attract these customers to your site by honoring their Instacart+ membership benefits.

To honor Instacart+ membership benefits, enable account linking for your site. Account linking allows your customers to link their Instacart account to the Connect user account.

When linked customers check out their cart, you can verify their Instacart+ membership status to determine whether their order receives Instacart+ membership benefits. After an Instacart+ member places an order, the order is flagged as an Instacart+ order to ensure that the delivery savings are reconciled as part of your regular Instacart billing. For more information about verifying Instacart+ membership and orders, see How to verify Instacart+ membership and orders.