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Logo requirements

To ensure that your logo displays properly on Instacart Marketplace, adhere to Instacart's requirements and guidelines. Your logo appears across various pages, such as the homepage and the store directory page.

note

For logo and other asset requirements for your Storefront e-commerce site, see Brand and style in the Instacart Storefront documentation.

The following example shows how logos are displayed on the Marketplace homepage:

Shows the Instacart Marketplace homepage. The stores list shows the store names and their logos.

Requirements and guidelines​

Ensure that your logo meets the following requirements and guidelines for Instacart Marketplace:

  • Asset dimensions. 468x468 pixels

  • Ratio. 1:1

  • Logo placement. Adhere to the following guidelines:

    • For best results, fill the space to ensure that the logo reaches the edges of the asset dimensions. If you do not fill the space, your logo will appear small relative to other retailers.

      The following image shows an acceptable logo that meets the edges:

      Shows a logo with the words "Fresh Grocery", which starts from the left margin and spans across to the edge of the right margin.

      The following image shows an unacceptable logo with empty space:

      Shows a logo with empty space around all sides. The empty space is marked with red X characters.

    • If you are using symbols or imagery, use the most iconic representation of your brand.

    • Avoid including complex details in your logo, which might not display clearly on small screens, detracting from your brand.

      The following example shows an unacceptable logo with complex details in the background:

      Shows the text "Fresh grocery" with a colorful illustration of a hand and fruits in the background. An arrow points to the colorful illustration to indicate that it is unacceptable.

  • File type (in order of preference). PNG (transparent), PNG (flattened), JPG, EPS, or AI

    • For transparent PNG images, consider providing a complementary background hex code that Instacart can use to fill the logo container.
    • Flattened PNG images must include a solid color background.
    • JPG files are accepted in cases where PNG assets can’t be provided. These assets are displayed as a circle over a white background.
    • It is recommended that you provide an additional EPS or AI file type that the Instacart design team can use in future projects, such as for co-branded collateral.

  • Background color. Adhere to the following guidelines:

    • Provide a hex code with your asset to fill the background of the logo container. Any asset without a provided hex code will default to a white background.

    • If using a flattened PNG with a solid color background, you must also tell your Instacart representative the hex code for the color.

    • Do not provide a different background color hex code than what is designed in your asset.

      The following example illustrates how a logo appears if you provide a different hex code: Shows the "Fresh Grocery" logo where the logo background color is different from the container. The container fill color is dark green but then logo fill color is light green.

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