Nutrition information requirements

For most national brand products, Instacart displays nutritional information using data provided by content service providers (CSPs) and our consumer packaged goods (CPG) partners. For other products, such as private label brands, you can provide your own nutritional data using the nutri_info attribute. Work with your Instacart representative to determine whether to send data using the multi-block or single block format.

For more information about food labeling requirements, refer to the resources provided by the U.S. Food & Drug Administration (FDA) such as the Food Labeling Guide.

note

This feature requires specialized backend configuration and is not enabled by default. For more information about using this feature, contact your Instacart representative.

The ability to provide custom nutritional information is supported for retailers on Storefront Pro.