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Availability FAQs

Use this section to troubleshoot situations where a product is not appearing as expected—for example, when a product is available on a retailer's shelf or website but cannot be found on Instacart Marketplace. Availability issues are often related to how a product's UPC is set up in a retailer's inventory file or Instacart dashboard. In most cases, the cause is unrelated to product content.

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Unless otherwise directed, contact your Instacart representative for help resolving product content issues.

My product is available on the retailer's shelf (or website) but not on Instacart. Why?

A product's availability on Instacart is driven by what the retailer includes in their catalog inventory file. To address issues related to the availability of your product, work directly with your retail partners.

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Instacart is prohibited from sharing individual retailer configuration details with our advertising partners.

How do I get a new product listed on Instacart Marketplace?

The best way to get your product listed is to reach out to your retailer partners and ask them to include your product in their catalog.