Information sources

Instacart integrates data from multiple sources to ensure that the product information displayed to customers is accurate, consistent, and aligned with regulatory and brand requirements.

Instacart uses data from the following sources:

• Retailers
• Content Service Providers (CSPs)
• Brand partners (CPGs)
• Instacart internal data

Instacart uses the following multi-step process to collect, refine, and modify data:

• Evaluate available data and determine which source provides the most relevant information for each product attribute.
• Perform calculations to determine attribute values using the most up-to-date data gathered from customer and shopper activity.
• Update product information continually based on new data received, corrections, new products, and other changes.

For more information, see Information pipeline in the Instacart Catalog documentation.