Product content on Instacart
This section explains how product information flows through the Instacart platform—from the sources Instacart draws on, to how content is prioritized and where it ultimately appears. Understanding these concepts helps you make informed decisions about how to submit and manage your brand's product content.
Information sources
Instacart integrates data from multiple sources to ensure that the product information displayed to customers is accurate, consistent, and aligned with regulatory and brand requirements.
Source prioritization
When product content is available from multiple sources—retailers, content service providers (CSPs), and the product library in Ads Manager—Instacart applies source prioritization logic to determine which value is displayed on the storefront. This logic varies by content type and attribute.
Storefront availability
Retailer-provided information forms the foundation of the Instacart product catalog. In general, a product can be shown on a retailer storefront when the retailer adds a product's UPC to their catalog—either by uploading an inventory file or through their Instacart retailer dashboard—and provides the required data to indicate that the product is available.
Product details page
Product details pages (PDPs) are the primary container for product information displayed to customers on the Instacart Enterprise Platform, designed to showcase individual products consistently and effectively. PDPs provide the information customers need to make informed purchasing decisions.