Content management options
Instacart supports two ways to submit and manage product content: through a content service provider (CSP) or directly using the product library in Ads Manager. Use these topics to understand how each method works and how source prioritization determines what displays on storefronts.
Content Service Providers
A content service provider (CSP) is a third-party platform that aggregates your product data and distributes it to retailers and ecommerce partners, including Instacart. Working with a CSP is the primary way you can syndicate product contentāincluding images, product names, sizes, and other attributesāto Instacart at scale.
Product library
The product library in Ads Manager displays all of a brand's products currently in the retailer's catalog on Instacart. For each product, the tool displays the product's image, along with details like brand name, product size, and product name.