Product title

The product title describes what the item is. This appears on product pages and helps customers find your product when they search.

Required: yes

Character limit: 65 characters

Format rules

Follow these rules when formatting the product title for submission.

• Provide the product title exactly as it appears on your product packaging.
  • Use the proper capitalization, for example Breakfast Cereal.
  • Use the proper character spacing.
  • Don't use abbreviations unless part of the official product title.
• You may include the following keywords:
  • Product sub-type (like Honey Nut for Cheerios)
  • Product type (like Crackers or Cereal)
  • Flavor (like Vanilla or Original)
  • Packaging type (like Pouch or Box)
  • Dietary claims (like Organic, Kosher, or Gluten-Free). Use of these keywords may be subject to U.S. Food & Drug Administration (FDA), U.S. Department of Agriculture (USDA), or Canadian Food Inspection Agency (CFIA) guidelines.
• Don't include the following:
  • Brand name
  • Descriptive keywords like Family Friendly or Halloween Snacks
  • Promotional words like New
  • Size value, UOM, or unit count
  • Pricing or discount information
  • Extra characters not part of the product name, like ©, ™, or ®

Examples

The following examples show correct and incorrect product title submissions.

Correct	Incorrect
Red Berries, Granola	Kellogg's Special K Granola, Protein Granola, Fiber Snacks, Red Berries, Bag (1 Bag)
Chantilly Sweet Cream, Real Dairy Coffee Creamer	Horizon Organic Real Dairy Chantilly Sweet Cream Coffee Creamer, 24 fl oz
Cinna Roll Organic Snack Bites	ORG CIN ROLL GRAN BITES
Organic Almond Milk, Vanilla, Gluten Free	Almond Milk Fresh Vanilla Gluten-Free 32 Oz Organic