Product attribute guidelines
Each product attribute submitted to Instacart must meet specific formatting requirements. Follow these guidelines to ensure your brand name, product title, images, and other attributes are accepted and display correctly across Instacart Marketplace and retailer storefronts.
Brand name
The brand name as it appears on the product packaging. This is what customers recognize when shopping for your products.
Product title
The product title describes what the item is. This appears on product pages and helps customers find your product when they search.
Size
Size is a composite attribute made up of several data values that together determine how a product's size appears on the storefront.
Images
Product images are one of the most influential factors in a customer's purchasing decision. Instacart displays images from multiple sources—retailers, content service providers (CSPs), and product library in Ads Manager—and uses source prioritization logic to determine which image is displayed on the storefront.