Brand name

The brand name as it appears on the product packaging. This is what customers recognize when shopping for your products.

Required: yes

Character limit: 100 characters

Format rules

Follow these rules when formatting the brand name for submission.

Provide the brand name exactly as it appears on your product packaging.
- Use the proper capitalization, for example RITZ or hint.
- Use the proper character spacing.
- Don't use abbreviations unless part of the official brand name.
Don't include the following:
- Product name, description, or keywords.
- Size information.
- Extra characters not part of the product name, like ©, ™, or ®.

The following examples show correct and incorrect brand name submissions.