Changelog

The changelog is a chronological record of changes to the guidelines used by advertising partners to submit product content to Instacart.

July 16, 2026

Updated the Product content overview section with improved descriptions of how product content is sourced, prioritized, and submitted.
Updated the Images topic to state that AI-generated lifestyle photos are not acceptable image types.
Added an Image requirements section to the Content Service Providers page, clarifying that a complete set of images for each product must be included in every CSP submission.
Added a note to the Product details page topic explaining how to identify a generic product page by its URL.
Added guidance to the Source prioritization topic for escalating content display issues.