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Sponsored products

This feature is available to brands only.

Sponsored product ads highlight your products throughout the customer journey on Instacart. Customers see sponsored product ads on the homepage, in search results, and while browsing. Using a cost-per-click (CPC) bidding model, you only pay when a customer clicks on your ad.

Get started with sponsored products​

  • Learn the basics. Understand how sponsored product ads work, including campaign structure, ad groups, and the second-price auction model.
  • Create campaigns and ad groups. Set up campaigns, organize products into ad groups, and configure billing details.
  • Choose a bidding strategy. Explore optimized and manual bidding options to maximize your return on ad spend.
  • Manage your campaigns. Edit, duplicate, pause, or archive campaigns and ad groups as your advertising needs change.
  • Measure your performance. Track key metrics like attributed sales, ROAS, impressions, and clicks, and learn how to improve your results.

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