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Duplicating sponsored product campaigns and ad groups

This feature is available to brands only.

You can duplicate existing campaigns/ad groups and edit the details instead of creating new ones from scratch.

Please note, override keyword bids from the original campaign/ad group transfer to the new campaign/ad group, but default keyword bids don't. When the new campaign/ad group goes live, it populates with default keywords. Learn more about keyword bidding.

Duplicate a campaign​

To duplicate a sponsored product campaign—

  1. Click Campaigns from the menu on the top-left side of the screen

Navigation menu showing Instacart CPG Test 3 with Admin, Campaigns (highlighted), Data exports, Library, and Customer insights options

  1. Select Sponsored product from the dropdown in the top left corner

Sponsored product campaigns page with dropdown showing Sponsored product, Display, Email, Video, and Inspiration options

  1. Find the campaign you want to duplicate on the Sponsored product campaigns page

  2. From here, you can either—

    • Click the 3 dots next to the campaign name to see a drop-down menu, then click Copy OR

Campaign list showing three-dot menu with Edit, Copy, and Delete options

  • Click the campaign name to open its Campaign overview page, then click the 3 dots in the top-right corner and click Copy

Campaign overview page with three-dot menu in top right showing Copy option

  1. Type a descriptive name in the Campaign name field and click Confirm

Copy dialog box with warning message, Campaign name field, and Cancel/Confirm buttons

  1. A notification should appear on the bottom left, indicating that the campaign started duplicating

Notification messages showing "Campaign copy in progress. It will appear on your campaign list when ready" and "Campaign copied successfully!"

  1. The duplicated campaign appears in a draft state. You should edit the budget details before launching

Duplicate an ad group​

To duplicate a sponsored product ad group—

  1. Click Campaigns from the menu on the top-left side of the screen

Navigation menu with Campaigns option highlighted

  1. Select Sponsored product from the dropdown in the top left corner.

Sponsored product campaigns dropdown

  1. Click the ad group's parent campaign to open its Campaign overview page

  2. Find the ad group you want to duplicate.

  3. From here, you can either—

    • Click the 3 dots next to the ad group name to see a drop-down menu, then click Copy.

Ad groups table showing Status, Ad group, Current bid, and Suggested bid columns with three-dot menu showing Edit and Copy options

  • OR click the ad group name to open the ad group, then click the 3 dots in the top right corner and click Copy.

Ad group detail page with three-dot menu in top right showing Copy option

  1. Choose a Destination campaign for the new ad group.

  2. Type a descriptive name in the Ad group name field and click Confirm.

Copy Test dialog with warning message, Destination campaign dropdown, Ad group name field showing "Test Copy", and Cancel/Confirm buttons

  1. A notification appears on the bottom left and the ad group starts duplicating.

Notifications showing "Ad group copy in progress. It will appear on your ad group list when ready" and "Ad group copied successfully!"

  1. The ad group appears in your ad group list. You should edit the maximum cost-per-click (CPC) bid before launching.

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