Sponsored listings

This feature is available to retailers only.

Beta refers to pre-release features or products that are under active development and available for users to try out.

Sponsored listings with promotions help more customers discover and choose your store on Instacart. Every sponsored listing includes a promotion, and a cost-per-click (CPC) bid lets your store compete for a more prominent spot. You set up and manage sponsored listings in Instacart Ads Manager.

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Sponsored listings with promotions are in closed beta and available to select U.S. retailers by invitation. To join, contact your Instacart representative. If you don't have a designated representative, email ads-help@instacart.com.

Get started with sponsored listings

• Introduction to sponsored listings. Learn how a sponsored listing campaign and its promotion work together, what they cost, and who can use them.
• Create a sponsored listing. Set up the ad campaign and the first promotion ad group.
• Manage campaigns and budgets. Edit, pause, and add promotions, and see what happens when a budget runs out.
• Measure performance. Track ad metrics and promotion metrics together.
• Export your data. Download CSV reports.
• Troubleshooting. Find answers to common questions.