Measure performance
Beta refers to pre-release features or products that are under active development and available for users to try out.
Ads Manager shows ad metrics and promotion metrics for your sponsored listing campaigns together in one view. Ad metrics tell you how your sponsored listing is performing and what it costs. Promotion metrics tell you what happened when customers used your promotion. Use both to understand your full return.
Open performance data
- On the campaign management page, select Sponsored listings from the product list.
- Click the name of the campaign you want to review.
- On the campaign overview, review the key metrics and the performance chart. Click a promotion ad group to see metrics for that promotion.
Use the date range selector to change the reporting window.
Ad metrics
| Metric | Definition |
|---|---|
| Ad spend | The total amount you've paid for clicks on your ad. |
| Clicks | The number of times customers clicked your ad. |
| CTR | How often an ad viewable impression results in a click. |
| Avg CPC | The average amount you spend for each click. |
| Attributed sales | Dollars in sales from purchases within 14 days of a customer clicking your sponsored listing. |
| ROAS | Compares ad cost with revenue to show how effective the ad is. |
Promotion metrics
Promotion metrics are the same ones you see for retailer promotions, including redemptions, promotion sales, return on promotion spend, average basket size, repeat buyer rate, and new-to-retailer metrics. For definitions, see Measuring promotion group performance.
Read the performance chart
The performance chart shows your key metrics over time. Use it to spot trends and unexpected spikes or drops, and to see how ad spend and promotion spend are pacing against your budgets.
Filter by banner
If your account includes multiple banners, use the Banner filter at the top of the reporting view to see one banner at a time. Performance is tracked at the individual store level and rolled up to the banner level.