Manage campaigns and budgets

This feature is available to retailers only.

Beta refers to pre-release features or products that are under active development and available for users to try out.

After you launch a sponsored listing, use the campaign management page to check status, edit settings that stay open, pause the campaign, and add budget when spend runs out.

View your campaigns

1. In Ads Manager, open the campaign management page.
2. From the product list, select Sponsored listings.

The page lists your campaigns and their status. From here you can filter by status, date range, or banner, turn a campaign on or off with the Enabled toggle, open a campaign to see its promotion ad groups, and export your data.

Campaign statuses

Status	What it means
Active	The campaign is live and competing in the auction.
Scheduled	The campaign is set up and waiting for its start date.
Paused	The campaign has been paused and isn't serving.
Out of budget	The campaign has spent its lifetime budget. The campaign and all of its promotion ad groups stopped serving.
Ended	The campaign has reached its end date.
Draft	The campaign has been saved but not yet launched.

Each promotion ad group also shows its own status. If the campaign is Out of budget, its promotion ad groups appear as Paused, even if they still have promotion budget remaining.

Edit a campaign after launch

Field	Editable?	Notes
Campaign name	Yes	Internal label only.
Ad group name	Yes	Internal label only.
Lifetime budget	Yes	Can be increased. Can't go below the amount already spent.
Promotion budget	Yes	Can be increased. Can't go below the amount already used.
Bid	Yes	Applies to future auctions.
Targeting	Yes	Audience, region, and store group.
End date	Yes	Can be extended.
Banner	No	Locked at launch.
Promotion type	No	Dollar off or percent off can't be changed.
Savings amount	No	Locked at launch.
Minimum required spend	No	Can't be changed once the promotion is live.
Maximum discount	No	Locked at launch. Applies to percent-off promotions only.
Start date	No	Can't be backdated or changed.

Changes can take up to 2 hours to take effect. Spend that has already been incurred isn't refundable if you reduce or end a campaign early.

Add or duplicate a promotion ad group

You can add promotion ad groups to a running campaign at any time. New ad groups follow the campaign's schedule and can't extend past the campaign end date.

1. Open the campaign overview.
2. Do one of the following:
   • Click Add ad group.
   • Open the menu next to an existing ad group and select Duplicate.

Pause or resume a campaign

You can pause a campaign at any time. A paused campaign stops competing in the auction, so you aren't charged for new clicks, and its promotions stop serving too.

1. On the campaign management page, find the campaign.
2. Use the Enabled toggle to pause the campaign.
3. To resume, turn the Enabled toggle back on.

Respond when a budget runs out

Your campaign budget and your promotion budgets run separately and can't be pooled, so either one can run out first. A sponsored listing needs funds in both to keep serving. In every case, adding budget reactivates your sponsored listing.

Scenario	What happens	What to do
A promotion runs out of budget	That promotion ad group stops serving, even if the campaign still has budget. If every promotion in the campaign runs out, the whole sponsored listing stops.	Increase the promotion budget.
The campaign budget runs out	The campaign status changes to Out of budget. All promotion ad groups stop serving, even if they still have promotion budget. Customers who already clipped the promotion can no longer use it.	Increase the campaign budget. Paused promotion ad groups resume automatically.
Both budgets run out	Everything stops serving.	Increase both the campaign budget and the promotion budget.

Ads Manager notifies you when an individual promotion runs out of budget, so you can move budget to your other promotions, and when the full campaign budget is used, so you can add to your total spend.

warning

Budgets sync between systems, so there can be a short delay (typically a few minutes) between a budget running out and serving stopping. Clicks during that window are billed.

Monitor spend

The Ad spend column on the campaign management page shows how much of your lifetime budget has been used. Open a promotion ad group to see its Spend. Spend is updated daily and reflects charges through the previous day.