Shoppable video ads creative guidelines
This feature is available to brands only.
Use these guidelines when adding creative assets to your display ad groups. Learn more about setting up shoppable video ads.
Video guidelines
| Specification | Requirement |
|---|---|
| File format | .MP4 or .MOV |
| Time | Minimum: 3 seconds Maximum: 30 seconds |
| Ratio | Mobile: 16:9 Desktop: 16:9 |
| Resolution | Maximum: 500 MB |
| Frames per second (FPS) | Minimum: 15 FPS |
| Thumbnail image (shown to your target audience before the video plays) | Use the built-in cropping tool to adjust the width and height of your image. Minimum dimensions: 1067x600 px wide Maximum dimensions: 1600x900 px wide Maximum size: 10MB Ratio: 16:9 JPG or PNG file |
| Tagline | Maximum: 29 characters |
Logos
NOTE: Use a version of your logo that fits in a small circle.
Logos are cropped into a 40px circle. Corners are cropped on any assets that aren't round. Leave a small amount of space around the artwork to prevent cropping. If the artwork is already a circle, don't leave extra space.
Avoid using logos with a tagline or extra text, as they aren't legible.
| Specification | Requirement |
|---|---|
| File format | JPG or PNG |
| Dimensions | Mobile: 120x120 Desktop: 120x120 |
| Ratio | Mobile: 1:1 Desktop: 1:1 |