Shoppable video ads creative guidelines
Use these guidelines when adding creative assets to your display ad groups. Learn more about setting up shoppable video ads.
Video guidelines
| File format | • .MP4 or .MOV |
| Time | • Minimum: 3 seconds
• Maximum: 30 seconds |
| Ratio | • Mobile: 16:9
• Desktop: 16:9 |
| Resolution | Maximum: 500 MB |
| Frames per second (FPS) | Minimum: 15 FPS |
| Thumbnail image (shown to your target audience before the video plays) | • Use the built-in cropping tool to adjust the width and height of your image.
• Minimum dimensions: 1067x600 px wide
• Maximum dimensions: 1600x900 px wide
• Maximum size: 10MB
• Ratio: 16:9
• JPG or PNG file |
| Tagline | Maximum: 29 characters |
Logos
NOTE: Use a version of your logo that fits in a small circle.
Logos are cropped into a 40px circle. Corners are cropped on any assets that aren't round. Leave a small amount of space around the artwork to prevent cropping. If the artwork is already a circle, don't leave extra space.
Avoid using logos with a tagline or extra text, as they aren't legible.
| File format | • JPG or PNG |
| Dimensions | • Mobile: 120x120
• Desktop: 120x120 |
| Ratio | • Mobile: 1:1
• Desktop: 1:1 |