Shoppable video ads

This feature is available to brands only.

Shoppable video ads combine video storytelling with direct add-to-cart functionality on Instacart. Bring together dynamic content and conversion by pairing video creatives with a product carousel that lets customers shop while they watch. Shoppable video ads use a cost-per-impression (CPM) bidding model and support both keyword and behavioral targeting.

Get started with shoppable video ads

• Learn the basics. Understand how shoppable video ads work, including targeting options, auction mechanics, and how to pair them with Reach or Engage campaign objectives.
• Set up your video ads. Create video ad campaigns, upload creatives, and configure targeting and bidding.
• Manage your campaigns. Edit, pause, or adjust your shoppable video ad campaigns as your strategy evolves.
• Measure your performance. Track video-specific metrics like video completions alongside standard metrics like impressions, clicks, and attributed sales.
• Review creative guidelines. Explore video specifications, file format requirements, and design best practices for shoppable video ad creatives.