Retailer promotions

This feature is available to retailers only.

Beta refers to pre-release features or products that are under active development and available for users to try out.

Retailer Promotions are basket-level discount incentives that retailer advertisers can create and manage directly in Instacart Ads Manager. By offering automatic discounts at checkout, Retailer Promotions encourage Instacart customers to shop with your store and grow basket size.

Get started with Retailer Promotions

• Introduction to Retailer Promotions. Learn how Retailer Promotions work, what promotion types are available, and how they appear to customers.
• Create a promotion group. Walk through the step-by-step process of setting up your first promotion.
• Manage promotion groups. Edit, pause, resume, or end your promotions after launch.
• Measure performance. Track spend, redemptions, and promotion sales with real-time reporting.
• Billing and budgets. Understand how charges are calculated and how to manage your total budget.
• Data exports. Download CSV reports of your promotion performance data.