Brand promotions

This feature is available to brands only.

Brand promotions on Instacart help you drive product trial, build baskets, and fuel cross-category purchases. Offer flexible promotional formats like "Spend X, Save Y" and free gift campaigns to reach customers with compelling incentives. Brand promotions are organized into promotion groups for streamlined management and reporting.

Get started with brand promotions

• Create promotion groups. Set up and organize promotion groups, which serve as containers for your individual promotions.
• Configure your promotions. Choose promotion types, select eligible products, and define offer terms.
• Manage and measure results. Monitor promotion performance, pause or edit active promotions, filter results, and export data for analysis.