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Pages

This feature is available to brands only.

Pages are your brand's shoppable destinations on Instacart. Customers can explore your products, see pricing, add items to cart, and check out — all from a customizable landing page you build directly in Ads Manager. Pages are free to create and can be used as landing pages for display ad campaigns or linked from external media.

Get started with Pages​

  • Learn the basics. Explore page types (brand, sub-brand, and custom category), templates, and how Pages fit into your advertising strategy.
  • Build your Pages. Create Pages using product collection and brand story templates, or build custom layouts from scratch.
  • Create recipe pages. Build shoppable recipe pages with ingredients, cooking instructions, and nutritional information.
  • Understand the review process. Learn about the review and approval workflow for new and updated Pages.
  • Measure your performance. Track real-time metrics like page views, add-to-carts, and sales, and export performance data.

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