Skip to main content

Managing your account

This feature is available to both retailers and brands.

Change your email address

  1. Click your profile icon in the top-left corner.

Profile icon with Customer insights, Sales and market share, Saved reports, and Uploaded options visible

  1. Click Settings (gear icon).

Settings menu with Settings, Switch account, and Log out options

  1. Click Edit Email.

Email and password section with Edit email and Edit password buttons

  1. Enter your preferred email address and password.

Edit email form with Email address, Confirm email address, and Verify current password fields, along with Cancel and Save buttons

  1. Click Save.

Update your password

  1. Click your profile icon in the top-left corner.

Profile menu with Customer insights option

  1. Click Settings (gear icon).

Settings menu

  1. Click Edit password.

Email and password section with Edit email and Edit password buttons

  1. Enter your new password into the New password and Confirm new password fields. Enter your current password in the Verify current password field.

Edit password form with New password, Confirm new password, and Verify current password fields, along with Cancel and Save buttons

  1. Click Save.

Manage account users

Account admins can add, remove, and change permissions for users on your account in Ads Manager.

NOTE: You can have 5 admin users on your account.

To add a user or change permission—

  1. Click your profile icon in the top-left corner.

Profile menu with Customer insights, Sales and market share, Saved reports, and Uploaded options

  1. Click Settings (gear icon).

Settings option

  1. Click User management.

Settings menu showing Account, Two-factor authentication, Billing, Credits, OAuth, and User management options

  1. Add the user's email and select a User type

Email and User type fields

  • Advertiser user: A person who works in-house for the brand.

  • Agency user: A person who represents the brand via a third-party agency.

For advertiser users—

  1. Select Advertiser user as the User type.

User type dropdown showing Advertiser user

  1. Assign an Access Level. Choose Custom to create your own or add API capabilities.

Access Level dropdown with Admin, Read-only, and Custom options

  1. Add API Authentication if the user needs to access campaigns and data with the API.
    • For reporting-only access, assign Read access for Customer Insights Reporting.
    • For campaign management, assign Read access for Customer Insights Reporting and Edit access for Campaign Management.

API Authentication dropdown with Yes/No options

  1. Select User role(s) from the list with either None, Read, or Edit access. You must select at least one role for each level of access. Each user role can do the below, depending on the level of access you give them—
    • User Management: Provides the ability for external users to invite other users onto their account.
    • Sell Sheets: Can view/manage sell sheets.
    • Customer Insights Reporting: Allows users to view and manage insights reports.
    • Campaign Management: Allows the user to view or manage all campaign types.
    • Product Library: Can only utilize the Product Library Manager to update content for UPCs (for partners who don't use a CSP).
    • Payment Settings: Allows users to view/edit payment settings and invoices at the account level.
    • Pages: Can view/manage Pages.

User access table showing None, Read, and Edit columns for User Management, Sell Sheets, Product Library, Pages, Customer Insights Reporting, Payment Settings, and Campaign Management

  1. Click Save.

The new user will get an email invitation. They need to follow the instructions in the email to gain access to the account.

For agency users—

These users don't work directly for the brand, so you need to go through additional steps to ensure they have permission.

  1. Select Agency user as the User type.

Invite user form with Email field showing Example@agency.com and User type dropdown set to Agency user

  1. Assign an Access Level. Choose Custom to create your own.

Access Level dropdown

  1. Add API Authentication if the user needs to access campaigns and data with the API.
    • For reporting-only access, assign Read access for Customer Insights Reporting.
    • For campaign management, assign Read access for Customer Insights Reporting and Edit access for Campaign Management.

API Authentication options

  1. Once you select a role, check the corresponding box under Agency Admin Access to grant permission. Note, the user won't get access unless you check the boxes that apply.

  2. Download and review the agreement and check the box to agree to the Agency Consent Terms. Select the corresponding Agency representation boxes based on the level of user permissions you're granting.

    • Order forms: Allows agency to access Ads reservation tool and insertion orders for reservation-based products.
    • Select Agency Billing if the Payment Settings role is selected for the agency user.

Agency representation section with checkboxes for agreement, Order forms, and Agency billing

  1. Click Save.

The new user gets an email invitation. They need to follow the instructions in the email to gain access to the account—

Email invitation

Instacart ads logo with welcome message and "Confirm email" button

Welcome to Instacart Ads. Our service helps you promote your brand to Instacart's customers across hundreds of retailers.

You've been invited to access Instacart's self-service platform.

To get started please confirm your email address by clicking the "Confirm Email" button below. Next you will be asked to set a password for your account.

You can login to the Ads Platform anytime by visiting https://ads.instacart.com

Email confirmation

Account access form with email, password, confirm password, first name, and last name fields, plus "Accept access" button

Accept access to [account-abc] cchang@instacart.com

Password Confirm password First name | Last name United States | 12345

To remove a user—

  1. Click your profile icon in the top-left corner.

Profile menu

  1. Click Settings (gear icon).

  2. Click User management.

Settings menu with User management option

  1. Click the name of the user that you want to remove.

  2. Click Revoke invite next to the user's name. The user immediately loses access to the account.

Manage API and OAuth applications

  1. Click your profile icon in the top-left corner.

Profile menu with Customer insights option

  1. Click Settings (gear icon).

Settings menu

  1. Click OAuth.

Settings menu showing Account, Billing, Credits, OAuth, and User management options with OAuth highlighted

  1. Click Delete next to the OAuth or API application you want to remove.