Inspiration ads

This feature is available to brands only.

Inspiration ads are flexible merchandising solutions that spark out-of-aisle discovery on Instacart. Designed for long-term brand equity impact, they help you reach customers with curated experiences — like shoppable recipe ads — at moments that aren't possible with products alone. Inspiration ads use a cost-per-impression (CPM) bidding model and support both keyword and behavioral targeting.

Get started with inspiration ads

• Learn the basics. Understand how inspiration ads work, including the recipe ad format with sponsored ingredients, creative assets, and linked recipe pages.
• Set up your campaigns. Create inspiration ad campaigns, upload creatives, curate product groups, and configure targeting.
• Manage your campaigns. Edit, pause, appeal rejected ads, and adjust campaign budgets and schedules.
• Measure your performance. Track campaign and ad-level metrics including impressions, clicks, attributed sales, and individual product performance.
• Review creative guidelines. Explore specifications and best practices for inspiration ad creatives, including image and video requirements.