Identifying campaign objectives

This feature is available to brands only.

Instacart Ads creates campaigns based on your brand's marketing objectives. Once you identify your campaign objective, we offer a recommended campaign path to achieve your goals. These campaign paths pre-formulate with tactics geared toward your selected objective.

Campaign objectives

When you create a campaign in Ads Manager, select the objective that best fits your brand's goal:

• Reach. Amplify your message on Instacart to your target audience.
• Engage. Get customers to interact with your brand through engaging creative.
• Maximize sales. Inspire customers to click through to purchase.
• Grow. Boost sales from repeat customers while still growing total sales with continual bid optimization.
• Acquire. Convert new customers to your brand.
• Build your own. Choose your ad format and targeting options without a preset campaign path.

How it works

1. Select Create campaign from the top right corner of the screen.

2. Select a Campaign objective.

3. Select an ad format within your identified campaign objective. Learn more about ad formats.