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Display ads

This feature is available to brands only.

Display ads reach customers in a targeted way throughout the shopping journey. Place banner ads across discovery surfaces like storefronts, departments, and aisles using keyword or behavioral targeting. Display ads use a cost-per-impression (CPM) bidding model and link through to your brand's Page on Instacart.

Get started with display ads​

  • Learn the basics. Understand how display ads work, including the first-price auction model, keyword and behavioral targeting options, and shoppable display formats.
  • Set up campaigns. Create display campaigns, configure ad groups, and set up shoppable display ads with add-to-cart functionality.
  • Manage and duplicate. Edit, pause, duplicate, or archive display campaigns and ad groups to keep your advertising strategy up to date.
  • Measure your performance. Track impressions, clicks, attributed sales, and other key metrics to evaluate and optimize your display ad campaigns.
  • Review creative guidelines. Explore specifications and best practices for display ad creatives, including dimensions, file formats, and design recommendations.

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