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Data and analytics

This feature is available to brands only.

Data and analytics tools in Ads Manager give you the insights you need to understand your advertising performance, market position, and customer behavior on Instacart. Access reporting dashboards, attribution models, and competitive benchmarking to make data-driven decisions about your advertising strategy.

Get started with data and analytics​

  • Sell sheets. Create and publish product sell sheets that showcase your products to Instacart's network of 1,400+ retailers with automatically imported product attributes and sales data.
  • Insights Center. Explore customer insights, sales and market share reporting, and basket analysis with customizable breakdowns and filters.
  • Linear attribution reporting. Understand how your sponsored product campaigns drive sales using linear attribution models and historical data comparisons.
  • How we measure clicks and impressions. Learn about Instacart's MRC-accredited measurement methodology for gross impressions, viewable impressions, and clicks.
  • Share of digital shelf. Benchmark your brand's digital shelf presence against competitors with growth highlights and category-level analysis.

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