Changelog

The changelog is a chronological record of partner-facing changes to Instacart Ads Manager. The most recent changes are listed first.

July 15, 2026

Added the Using credits in Ads Manager tutorial. It explains how to view credits in your account and apply them to campaigns.
Updated Retailer promotions to general availability. The feature is no longer in beta.
Updated Measuring promotion group performance for Retailer Promotions general availability. The page adds six new metrics, banner filtering, and an updated Promotion sales definition based on ordered amounts.

Updated Product collection page setup with clarified UPC limits and revised step formatting. Product collections now support up to 30 UPCs instead of a 3-30 range. For more information, see Setting up Pages.
Updated shoppable display and shoppable video ad setup with clarified product limits and revised step formatting. Ad groups now support up to 40 products instead of a 3-40 range. For more information, see Set up shoppable display ads and Set up shoppable video ads.
Updated CTA eligibility in advertising policies. Buy now is now listed as an ineligible CTA term instead of an eligible term. For more information, see Policies.

Updated Identifying campaign objectives to add the Grow objective, include Build your own, and remove the sponsored product-only restriction for Acquire.

Added an Audience insights section to Measuring display ad performance. It describes the reporting feature for Optimized Performance campaigns, where to find it in Ads Manager, and defines the three audience segments (new to category, bought within category but new to brand, and repeat buyer) in a reference table.
Updated Setting up display campaigns with a new step for selecting your campaign Audience (Optimized performance or Manual). You can also now add billing details in the Billing section.

Added the Plan your first retailer promotion tutorial. It explains how basket-level retailer promotions differ from CPG-funded promotions, where promotions surface for shoppers, how promotion groups and promotions relate in Ads Manager, common audience options, and which metrics and help topics to use after launch.