Advertising on Instacart
Instacart Ads help brands attract and engage customers at every stage of the shopping journey, from initial keyword search and aisle browsing through checkout. Using Ads Manager, you can create campaigns, manage your product library, and measure performance with closed-loop reporting.
Feature availability by advertiser type
Certain Ads Manager features are available depending on your advertiser type. Look for the following badges throughout the help center to understand which features apply to you.
| Badge | Advertiser type | Access |
|---|---|---|
This feature is available to both retailers and brands. | Retailers and brands | Account setup, managing your account, billing and payment, two-factor authentication, and policies. |
This feature is available to brands only. | Brand advertisers | Sponsored products, display ads, shoppable video ads, inspiration ads, Pages, brand promotions, product library, data and analytics, and campaign objectives. |
This feature is available to retailers only. | Retailer advertisers | Retailer promotions and data exports. |
What you can do with Instacart Ads
- Increase awareness. Reach customers across Instacart's marketplace with targeted ad formats including sponsored products, display ads, shoppable video ads, and inspiration ads.
- Drive sales. Use cost-per-click and cost-per-impression bidding strategies to maximize return on ad spend.
- Build your brand. Create shoppable Pages that showcase your products with rich imagery and curated collections.
- Run promotions. Launch promotional offers like "Spend X, Save Y" and free gift campaigns to drive trial and basket building.
- Measure results. Access real-time performance data, attribution reporting, and market share insights through Data and analytics tools.
Ads Manager overview
| Ad format | Description | Pricing |
|---|---|---|
| Sponsored products | Highlight your products in search results, on the homepage, and while customers browse. | CPC |
| Display ads | Place banner ads across discovery surfaces like storefronts, departments, and aisles. | CPM |
| Shoppable video ads | Combine video storytelling with direct add-to-cart functionality. | CPM |
| Inspiration ads | Spark out-of-aisle discovery with recipe ads and curated experiences. | CPM |
| Pages | Build shoppable brand destinations with customizable layouts and product collections. | Free |
| Brand promotions | Drive trial and basket building with spend-and-save and free gift offers. | — |
Get started with Instacart Ads
Learn the fundamentals of advertising on Instacart, including account management, billing and payment setup, product library configuration, and campaign objectives. You can also learn about Media Rating Council accreditation and alternative text requirements for ad creatives.